The Strategic Importance of Domain Names in Business and the Economy
Business success in the digital-first economy of today cannot be negotiable in terms of online presence. The pillar of this online presence is the domain name you use. This special digital address is your front entrance for your company in the virtual world; it affects search engine results as well as brand impression.
This post explores the strategic relevance of the way you search for your domain name in business and the wider economy, therefore providing ideas on how companies could negotiate the domain selection process.
The Business Stance for a Strong Domain Name
The following areas in the business world showcase the searching of a solid-gold domain name:
Brand Identity and Acceptance
Usually, the first thing your company interacts with possible clients is your domain name....