Valerie Chapoulaud-Floquet on Building Partnerships to Increase Brand Identity

Chapoulaud-Floquet, CEO of Remy Cointreau, explains the changes in the market. People now value experience over material items, especially in China, she says. There's an opportunity to leverage partnerships in new markets so that consumers begin to recognise both brands. Chapoulaud-Floquet cautions that it's important to be modern while being authentic to the brand.

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