DISRUPTORS, TRANSFORMATIONS AND THE FUTURE OF PUBLISHING

18/10/2016
HQ Asia chats with Mark Allin, the CEO of John Wiley & Sons, a global provider of knowledge-enabled content and services, who reveals how publishing is becoming a twoway conversation, the traits of being a smart leader, and why disruption doesn’t have to be high-tech

How has publishing evolved over the last 10 years?

Technology has become the enabler, not only in digital transformation but also changing how we engage with customers. One of the big steps forward in the last 10 years is that we now have close and direct relationships with the people who use the content. In the old days, we sell it to the bookshop, and the bookshop sells it to you. We don’t know who you are, whether you’re a professional or researcher or student, and we don’t know what you do with our product. But if you’re engaging directly with us in the digital...

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