Aaron Boey: Building the Brand of Asian Talent

05/09/2013
Aaron Boey has played a critical role in putting brands such as Tiger Beer, Philips and Levi’s on the global map, as well as creating a new global jeanswear brand, Denizen. He speaks to HQ Asia about how his formative years at Asian companies helped him to succeed at multinational corporations.

My journey into the world of business was an accidental one. Growing up in Malaysia, my heart was set on an academic career in scientific research. I was fortunate to have secured a scholarship to pursue a PhD in biochemistry. However, because of a change in policy of granting university tenure, my plans were scuppered. The news stunned me and I had no idea what to do next with my life.

I was so disappointed and I was willing to consider something completely different. I remember flipping through the newspapers looking for an alternative career. The one thing that grabbed me was an...

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